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Thursday, November 26, 2015
1-888-682-6609 Abogados-Los Angeles-Abogados Defensores
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Saturday, November 21, 2015
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Thursday, November 19, 2015
(818) 883-5800 Kitchen Remodel - Simi Valley, CA - Grand Design Kitchen
Award-winning kitchen design, remodel and cabinets experts in Simi Valley, CA
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(305) 576-9999 "Top Medical Billing FL 2015" MedXperts
(305) 576-9999 "Top Medical Billing FL 2015"
Medical Billing, Coding, and ICD-10 Services for Medical Practices
MedXperts - Miami, Florida
http://www.MedXperts.net
Medical Billing, Coding, and ICD-10 Services for Medical Practices
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http://www.MedXperts.net
Tuesday, October 27, 2015
Kitchen Remodeling | (818) 883-5800 | Design | Cabinets | LA
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Tuesday, September 29, 2015
Tuesday, September 22, 2015
Keystone Design - Remodel (949) 614-3900
Voted by IMEAA as the "Best Home Remodel Contractor in S. Orange County" Keystone Design & Build celebrate 12 years serving the needs of homeowners.
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Tuesday, September 15, 2015
Monday, September 14, 2015
Wednesday, July 22, 2015
6 Trends Affecting Local Businesses in 2015
Want to better your ROI in rest of 2015? Do you have a local business selling products you feel the squeeze from big box competitors or if you're a local service provider such as roofer, HVAC or contractor or if your a licensed professional (doctor, dentist, cosmetic surgeon, attorney, etc.) you feel the squeeze from the "we'll beat any advertised price" blaring across radio or other type of ads.
What to do? It seems as if this is squeezing your bottom-line thinner and thinner. There is hope as a recent study we participated revealed for local businesses who focus on quality and service, and not merely price!
IMEEA, a national marketing trade association and Local Leads HQ, a leader in business consulting, online and video marketing, conducted a survey of 3,023 consumers and their behavior and preferences related to local service businesses.The studied focused on how consumers locate and contact local businesses, and what they would most like from them. Part of the research asked questions where improvements could be made to better serve the consumer in their online search experience and in dealing with the local business once they become its client, patient or customer.
The 6 major trends your local business should focus on and implement to better your its ROI, branding and repeat business identified are...
1.) A Higher Usage of Local Business Increase. 82% of consumers currently frequent local businesses, and almost half (48.2%) plan to increase their patronage of local small business interaction (within a 5-10 mile) radius. Less than 1% of survey respondents say they will decrease their use of local businesses in their neighborhood over the next 12 months.
2.) Ease of Online Connection. Consumers want more ways to connect online with local businesses. They want an option or feature that allows them to click a button to call them, an online chat feature. Consumers also identified website improvements as the change they are most interested in seeing from local businesses over the next year. To be able to navigate through a website without so much confusion and drop down menus so many sites have now a days. The old KISS formula -- Keep It Simple Silly!
3. Communication. When asked about a variety of different types of communication such as service/appointment reminders and advice/helpful tips, consumers saw a shortfall between what they are currently getting from local businesses and what they want in order to better improve services. Things such as direct mail newsletters, email notifications, phone calls, and texts seem to be popular for connecting and informing them of changes that may impact them personally.
4. Greater Importance of Online reviewsare expected as a way to filter out the good from the bad. Though not a science a three-quarters of consumers say that having reviews gives them more information and gives a business a competitive advantage (36%). However, less than 1 in 10 consumers (7%) have been asked to write a review of a local business even though the vast majority (89%) are willing to do so if they had a positive experience and were asked to do so by a local business.
5. Price Shopping? Very surprisingly consumers pointed out that local businesses should focus and compete on service and quality and not on price. Consumers believe their local businesses outperform national chains in term of service delivery by a mile. Over 90% feel local businesses beat national brand (box-stores) on personalization of service and attention. Though most consumers agree (78%) national box chains offer more competitive prices, nearly three-quarters (71%) are willing to pay more to a local business for better quality, one-to-one attention and higher customized services.
6. A strategic and comprehensive online presence. Local service and brick-and mortar businesses need to have an online strategy. Why? The vast majority of consumers (75%) surveyed today use the internet (smart phones, tablets and home computers) to find or research a business. In addition to search engines and websites, survey respondents are using review sites, YouTube, review videos, and social media to identify those local businesses they most likely want to work with, contact and contract. Simply slapping together a website and maybe a Facebook page with a few "likes" from your manager or yourself is NOT a strategy. In the ever changing landscape of marketing media and the frantic pace at which it technology changes a strategy that correctly reach a consumer is what is important.
Consumers prefer (58%) to deal with a business that has a solid local reputation, multiple positive consumer/peer reviews, a professional online presence and social media presence on "channels" (Facebook, Twitter, Pinterest, Instagram, YouTube) that resonates with their needs, preferences and wants. Therefore, local businesses need to adapt, continue to push their brand recognition and presence anywhere and everywhere online, and by doing so dominate their competitors not in price but in quality, service and recognition.
Local Leads HQ delivers solutions to local businesses across the USA via a platform that makes online marketing easy, ROI based and affordable. Local Marketing HQ™, a Local Leads HQ product, includes online marketing, search engine optimization of websites (SEO) and brands, comprehensive desktop, mobile, web and social presence, 5-Star review commercials and optional social media creation and management, and email campaign automation. 5 Star Reviews TV™ produces videos for local businesses that are super affordable that uses patented technology which syndicates (distributes), shares on social media sites, bookmarks to media and social sites, links to authority sites, and as a result can, in most cases, rank them on search engines like Google, Yahoo! and Bing in as little as 48-72 hours, depending on the market and niche competition.
Louis F. Vargas, is CEO of Local Leads HQ, an "Inc. 500 " Marketing, Branding, SEO Consulting company and Executive Producer of 5 Star TV Productions, a video production company http://www.LocalLeadsHQ.com | Tel: 818-794-7710 |
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